A backlink (also known as an inbound link or incoming link) is a hyperlink from one website to another. Backlinks act as a “vote of confidence” for your content. When other websites link to your pages, it signals to search engines like Google that your content is valuable, trustworthy, and worth ranking higher in search results.
Backlinks are one of the top ranking factors in Google’s algorithm. Websites with a strong backlink profile tend to:
Each backlink you earn contributes to your website’s domain authority (DA) and page authority (PA), helping search engines assess your content’s relevance.
